The Foundation Series

Be Uniquely You

Transform Layoffs Into Employer Brand Advantages

Every Layoff Is a Brand Decision

The Challenge You Face

Standard severance packages leave departing employees struggling with identity and confidence, creating lasting resentment that damages your employer brand. Legal risks increase when people feel discarded rather than valued.

The hidden cost: Damaged relationships that hurt recruitment, create negative PR, and turn former employees into detractors instead of advocates.

Our Solution:
A Different Approach

The Foundation Series helps departing employees discover their Success Patterns and build authentic confidence in their unique professional value. This transforms a difficult business decision into a demonstration of genuine care.

The result: Departing employees leave feeling empowered and grateful, protecting your reputation while reducing legal and PR risks.

What are Success Patterns? 

The patterns of thought, feeling and behavior that are present in every successful moment of your life. For departing employees, these represent the consistent ways they've created value throughout their career—the internal blueprint that made them successful in your organization and will make them valuable to their next employer.

Transformation in 3 Focused Sessions

What Happens

Pattern Discovery

Participants identify their unique Success Patterns through structured exploration of their authentic contributions. They recognize specific ways they create value that extend far beyond any single role or organization.

Language Development

Through peer collaboration, participants develop compelling, authentic language to communicate their distinctive value. They extract specific phrases from their actual successes—not generic categories from assessments.

Future Application

Participants integrate insights from multiple sources to create a complete picture of their professional value. They leave with concrete tools, personalized language, and strategic direction for their career transition.

An Experience That Surpasses Traditional Approaches

What Makes This Different

  • Traditional outplacement focuses on resume mechanics and interview techniques but leaves people uncertain about their fundamental value proposition.

  • Tools like StrengthsFinder, DISC, or Myers-Briggs provide helpful categories but don't capture what makes each person uniquely valuable. Success Patterns emerge from individual experiences, not predetermined lists.

  • Rather than general guidance, participants develop specific, authentic language about their distinctive contributions that they can immediately apply to networking, interviews, and career decisions.

Unlike standard outplacement services or generic assessments, this program addresses the deeper identity challenge:

This isn't personality assessment or traditional career coaching. It's systematic pattern recognition that helps talent see and articulate value that's been there all along.

Our Proven Methodology

How It Works

Evidence-Based Foundation

Built on 25+ years of validated frameworks integrated with research from positive psychology and neuroscience that demonstrates how people naturally develop and express their unique strengths.

Multi-Source Discovery

Success Patterns emerge through systematic exploration of personal experiences, peer observation, and insights from colleagues—ensuring comprehensive recognition of each person's value.

Structured Group Process

Small cohorts provide psychological safety for authentic exploration while offering diverse perspectives that individuals cannot achieve alone.

Real Value for Your Organization

What’s the ROI

This investment pays dividends across multiple areas of business risk and opportunity:

  • Reduced legal and PR risks from disgruntled employees

  • Alumni become advocates rather than detractors

  • Current employees see authentic care for colleagues

Risk Mitigation

  • Competitive recruitment advantage: "We do layoffs right"

  • Industry reputation for treating people with dignity

  • Positive crisis management during workforce reductions

Brand Enhancement

  • Program cost: fraction of legal fees from one lawsuit

  • Alumni referrals become talent pipeline source

  • Enhanced recruitment through positive employer brand

Cost Efficiancy

Implementation Options to Fit Your Needs

Where We Can Focus

Choose the approach that best matches your organizational culture and layoff circumstances:

  • Include with standard severance for all departing employees

  • Offer as additional support option for those who want deeper development

  • Provide to key contributors and senior staff to maintain important relationships

What Departing Teammates Gain

Impact on People

The program provides both immediate transition support and long-term career benefits:

Know their worth

Discover exactly what makes them valuable to any employer and build confidence in their worth independent of job title

Communicate with confidence

Learn how to clearly explain their strengths in interviews and networking

Have clear direction

Understand what types of opportunities will be the best fit for their talents

Feel empowered, not defeated

Leave with renewed self-assurance rather than self-doubt

Interview and networking mastery

Compelling stories and specific language for articulating their unique value in professional conversations

Professional marketing tools

Resume and LinkedIn enhancement using their authentic Success Pattern language

While competitors offer standard outplacement focused on job search mechanics, you provide transformational identity discovery that addresses the fundamental challenge of professional confidence after job loss.

This positions necessary workforce decisions as investments in human dignity rather than cost-cutting measures.

The Competitive Advantage

Built to Win

The message to the market: 

"Even when we make difficult decisions, we invest in helping our people discover and communicate their unique professional value."

Pilot with one cohort to experience the impact firsthand and see how this approach transforms your most challenging HR moments into demonstrations of authentic organizational values.

Contact us to discuss how the Foundation Series can protect your employer brand while genuinely serving people in transition.

Ready to Get Started?

Next Steps